Chapter 1 conclusion


Following on from the Chapter 1 Enemy #1 Advertisers, we will take a quick look at some of the other toxic feeders to your premature aging…………..


Television Programs

Unfortunately most television shows follow the same stereotypical script writing and casting as the advertisers.  People who are middle aged or older are depicted as less intelligent, bumbling, less physically attractive and uncomfortable with technology. They are usually poorly dressed, do not have a career, difficult to get along with but are great baby sitters.   The sad aspect to this stereotyping is that your unconscious is picking this up and these messages help it to formulate your idea of what old age is and where you are relative to this interpretation. 


Society is changing according to popular media -it is the land of the young – and the more they push it the more everyone believes it the more it changes to meet the global picture.  Youth is great and we are working towards ramping up our youthful state of mind however the more you buy into the concept that over 30 is over the hill, the more you will see yourself as over the hill and that state of  mind comes with a whole load of toxic baggage.  

A few years ago leading female actors were complaining that there were not enough roles for them and that hitting 50 was not a good career move.  Well we live in a fast world as just last year, 2012, Erin Sullivan the star of ‘Legally Blonde’ live show, was reported as saying in the Star News OnLine:  

“Finally, it’s back to New York in August to “hit the ground running again,” Sullivan said, half-jokingly complaining that she’ll be “competing against 19-, 20-, 21-year-olds” at the age of “dirty 30.”  

Looks like only children will be starring in our movies and television in the coming years.  Once again, your unconscious is picking up on these stereotypes of the young and the not so young. It is translating and adding these interpretations to your core beliefs, and it is these beliefs that have a massive influence on your experience of your environment and your state of mind.


This is the newest and fastest mover in the bias top ten, sitting just below racism and sexism.   Ageism is the community and industry bias against people they feel are too old and sometimes too young for a given scenario.   Refer to my earlier post specifically on ageism.  

Language, Terminology and Your Interpretation

 The terms senior citizen and seniors have been around for decades and commonly refer to people who are more than 60 years of age.   The general assumption is that seniors are people who have reached that stage in life referred to as old age.   65 and over is that point in time when the government ‘old-age’ benefit program kicks in.  Interestingly, the old-age benefits come from the federal Old-Age, Survivors and Disability Insurance program.

This stereotypical definitions of old-age, senior citizen, senior and retirement have been with us for centuries however our environment has changed considerably and it does not serve us to maintain these outdated meanings.

One of our most toxic outdated beliefs is the retirement age of 65.  This was introduced by Prince Otto Von Bismarck and the German government in 1889.  They wanted to show their citizens that they were a benevolent government so they introduced the concept of retirement and retirement benefits.  In hindsight it was obvious that the Prince had no intention of paying out as they set the retirement age at 65 knowing full well that life expectancy at that point in time was 49 at best.  That is when and how the retirement concept started.   Recently, governments have started moving the retirement age further into the future and at the time of writing this the official retirement age in the USA depends on when you were born, however it ranges from 66 to 68.

Our environment and life expectancy has changed considerably over the past one hundred and twenty years however the majority of us have not updated our thinking.  We are complacent sitting on the Old Age Express with our family and friends quietly zooming through the years. 


Financial Institutions


Financial institutions are also complicit in the propagation of the PAV.  Surprising isn’t it? 

How do these large commercial entities benefit from aging us prematurely? Revenue is the answer.

We all know that we would do more to avoid pain than to experience pleasure, and that fear is our principal driver.  The reality is that life insurance companies and medical insurance companies also know this and it forms the basis for their most effective income earning strategies. 

The earlier they scare us into believing we are moving into old age the earlier they start earning money from our premiums and contributions.

The same goes for medical insurance.  These companies have a vested interest in convincing us that we are rapidly growing old, and that with old age comes a host of expensive illnesses that we need to insure against.

The paint a fearful picture of what it is to be old and the earlier they can convince us of this the more profitable their bottom line.  The reality is that we are subjected to these types of advertisements and sales tactics on a daily basis. Our unconscious quietly takes these negative messages on board and eventually our beliefs about ourselves and our mortality are negatively impacted. 


Note to Self

Once your beliefs change, your experience of the world around you changes and so follows your future.

How about being a little more aware of what your unconscious is tuning into and filter out some of those negative aging messages and stereotypes.


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